Pferd Inc. named Michael Roche account manager, pipeline market. In this position, Roche will be responsible for developing strong working relationships with pipeline-channel customers in the United States and Canada by providing technical solutions. He is returning to the company after some time away. Roche will promote and educate users on solutions for their specific applications. He has a comprehensive background in the industry and will help fortify brand equity and strengthen the company’s position in the industry.