Welding Productivity Magazine

Techgen Media Group LLC is proud to introduce Welding Productivity Magazine, a monthly publication. With nearly 143,000 subscribers, the publication will have the largest circulation, by far, of any magazine serving the welding industry.

Drawing upon the expertise of Techgen Media, publisher of Shop Floor Lasers and Fab Shop Magazine Direct, as well as Praxair Corp. and the knowledge of the foremost experts in the industry, Welding Productivity Magazine will provide unmatched instructional editorial – useful and supportive information that will educate the reader about how to improve his or her welding operation.

Welding Productivity Magazine is emailed to subscribers in the United States, Canada and Mexico. This broad circulation serves as a major differentiator for the publication as no other magazine, print or electronic, can offer coverage of all three countries. In fact, many print publications are limited in their circulation to one single country.

Another differentiator for Welding Productivity Magazine is its digital format. One of the benefits of being an online publication is the ability to capture contact information from qualified leads. When a reader of Welding Productivity Magazine clicks on a URL or embedded video, that email address can be captured for sales follow-up opportunities.

Digital benefits also come in the form of educating readers in the most effective way possible – through the use of an instructional video. The follow-up opportunities that our advertisers afford from videos are truly unmatched. Having a sales person be able to contact those who interact with videos within two weeks of his or her viewing is incredibly powerful. These digital leads are of the highest quality, and they serve as a method for calculating advertising expenditures as a true and accurate ROI.

To get a sneak peek of what our editorial team has in store for the issues to come, download the media kit. It contains a complete and thorough editorial calendar for 2015 as well as a complete circulation breakout by country and job title.


Alan Berg


Alan Berg has spent his entire career – more than 35 years – in B2B publishing with 20 years focused on the manufacturing sector. Alan and his wife have two daughters and a chihuahua named Shakira. In Alan’s spare time he likes to exercise and sample new craft beers both domestic and imported.

Abbe Miller

VP/Editorial Director

A graduate of Columbia College’s journalism program in Chicago, Abbe has been writing about the metals industry for several years in several capacities. Currently, she is the editor-in-chief of three of Techgen’s publications: Shop Floor Lasers, Welding Productivity and FAB Shop Magazine Direct. In her free time, she enjoys cooking restaurant-quality food at home as well as gardening in her backyard.

Susan Woods

Managing Editor

Susan Woods is managing editor for Welding Productivity, Shop Floor Lasers, and FAB Shop Magazine Direct. She has more than 15 years’ experience writing for the metalworking industry. In addition to metal fabrication, she has covered machine tools extensively. Susan is a graduate from Western Illinois University. She lives in the Chicagoland area with her husband and two children, who keep her pretty busy in her free time. She also enjoys reading, gardening and rooting for Chicago’s numerous sports teams.

Jimmy Myers


Jimmy Myers spent 12 years of his writing career in newspaper journalism, covering state government and higher education. When he launched his freelance career in 2013, he quickly amassed clients in a broad range of industries with a focus on digital publishing. Building up copy for their websites, he produced blogs, news releases, white papers and case studies – all intended to enhance his clients’ industry authority and improve their online presence. Raised in the Midwest, he now resides in Portland, Ore., where he and his weimaraner, Sir Winston, explore the miles and miles of wooded trails.

Justin Stivers


Justin Stivers, born and raised in various small towns in Washington state, graduated from Shoreline College with a degree in Science and Business. For the better part of a decade, Justin has been pursuing SEO and social media marketing and has been fronting email marketing campaigns in New York and New Jersey. When Justin isn’t doing something computer or web oriented, he tends to like music (both playing and attending shows) and video games (Super Nintendo is still his fave).

Neil Kelly

National Advertising Sales Manager

Neil Kelly has been involved in advertising sales in metalworking markets for 40 years, including publishing companies such as Penton Media, Chilton and GIE Media. His outside interest include hunting, fishing and golf. He has also been involved in local politics as a member of various service committees.

Rick Edman

National Advertising Sales Manager

Rick Edman is a publishing professional with broad B2B experience, specifically in the metals manufacturing and fabricating sectors. When Rick isn’t working, he enjoys learning about new technologies, going to the gym, playing tennis and working with his wife in their garden.