Drawing upon the expertise of Praxair and the knowledge of the foremost experts in the industry, Welding Productivity Magazine will provide unmatched instructional editorial – useful and supportive information that will educate the reader about how to improve his or her welding operation.
Welding Productivity Magazine will be emailed to the personal address of subscribers in the United States, Canada and Mexico. No other magazine, print or electronic, can offer cover- age of all three countries. In fact, many print publications are limited in their circulation to one single country.
The way people get the information they need has changed. Print media is losing ground to digital media. And since day one, Techgen Media has been committed to the ever-evolving world of publishing. With our combined, broad circulation and outstanding editorial content, we strive to meet the needs of today’s and tomorrow’s metalworking executives.
Digital media offers the data that matters – opens, clicks, time spent, contact info and more. BPA audits can only say how many issues were mailed. Whether those issues were tossed in the trashcan is unknown.
Digital media is also more well-received from the next generation of industry leaders, and digital reach isn’t limited to subscribers. Magazine issues can be accessed online at anytime by anyone.
Digital publications are inherently more dynamic than their print counterparts. Online experiences are enhanced thanks to embedded videos that showcase equipment in action. Links back to company websites for further reading and research are also helpful to readers.
Digital media can be read anywhere at anytime. Back issues are archived, enabling readers to revisit past content without the hassle of stockpiling old print magazines.
The bulk of today’s marketing professionals aren’t sending their ad messages via snail mail. They’re taking advantage of online opportunities in a variety of sophisticated ways. From email marketing to social media and search engine optimization, savvy marketers know that digital tools are more effective than their outdated print counterparts.
Please review the full media kit for a complete circulation breakout by country and job title. It also contains a complete and thorough editorial calendar.