Techgen Media Group LLC is proud to introduce Welding Productivity Magazine, a monthly publication. With nearly 143,000 subscribers, the publication will have the largest circulation, by far, of any magazine serving the welding industry.
Drawing upon the expertise of Techgen Media, publisher of Shop Floor Lasers and Fab Shop Magazine Direct, as well as Praxair Corp. and the knowledge of the foremost experts in the industry, Welding Productivity Magazine will provide unmatched instructional editorial – useful and supportive information that will educate the reader about how to improve his or her welding operation.
Welding Productivity Magazine is emailed to subscribers in the United States, Canada and Mexico. This broad circulation serves as a major differentiator for the publication as no other magazine, print or electronic, can offer coverage of all three countries. In fact, many print publications are limited in their circulation to one single country.
Another differentiator for Welding Productivity Magazine is its digital format. One of the benefits of being an online publication is the ability to capture contact information from qualified leads. When a reader of Welding Productivity Magazine clicks on a URL or embedded video, that email address can be captured for sales follow-up opportunities.
Digital benefits also come in the form of educating readers in the most effective way possible – through the use of an instructional video. The follow-up opportunities that our advertisers afford from videos are truly unmatched. Having a sales person be able to contact those who interact with videos within two weeks of his or her viewing is incredibly powerful. These digital leads are of the highest quality, and they serve as a method for calculating advertising expenditures as a true and accurate ROI.
To get a sneak peek of what our editorial team has in store for the issues to come, download the media kit. It contains a complete and thorough editorial calendar for 2015 as well as a complete circulation breakout by country and job title.